The packaging of each type of product only be used in a limited number of elements, and there are only a few forms of expression, but if we use different composition and layout, the use of some new forms of expression, then we can make a lot of innovation package of. We will introduce you to our design packaging commonly used eight kinds of packaging design manifestations

One:Photographic images are used for packaging design

Directly the product or product directly related to the elements through the way the performance of photography is the closest thing to the original thing, but also the most acceptable way for consumers to accept the way (those who are objectionable things except). In fact, in the ad design which use the real photos brought about by the effect of better than other means。

So the use of photographic images to do packaging design has been one of the most mainstream expression, especially in the food and beverage packaging design.

This method of operation is generally the same way: first draw a good sketch, and then prepare the material to shoot, and then edit image, and finally into the packaging layout layout, photographer and the picture designer of the division directly related to the quality of the packaging design , Of course, some simple elements we can also directly on the material website to find.

Photographic images are used for packaging design Photographic images are used for packaging design

Two:Combination of photographic material and virtual reality to form packaging design

In order to packaging design a more visually impinging effect, or in order to express a creative that is difficult to achieve directly by taking pictures, the designer usually synthesizes the existing photographic material into a new whole, or adds some hand-drawn, vector-like elements to Purpose, this expression can make our packaging design more possibilities, more creative.

This form we need to note that the existing material is a good combination of points, color matching is suitable, is it can be taken together; hand-painted and vector elements are generally as auxiliary elements appear for the entire Design bonus, for example, in a real fruit add hand-painted leaves on the effect should be good.

Combination of photographic material and virtual reality to form packaging design

Photography synthetic packaging design

Combination of photographic material and virtual reality to form packaging design

Design of synthetic packaging for photographic material and non – photographic material

Three:Vector elements as packaging design form

Vector elements refer to the use of some vector tools produced by the partial With help, these elements may be realistic or abstract, put the text of the packaging design is also divided into this category, this expression It is more fashionable, modern, generally those products are not suitable for the display of their products prefer to use, this form of expression suitable for adding printing technology, such as bronzing, hot silver and so on.

Vector elements as packaging design form

Four:Illustration, watercolor painting as a packaging design form

Illustrator techniques, the general need to use the illustrator to help the implementation of the painting part (of course, some hand-painted skills are powerful designers can own), and then to the designer for layout. This method in the female product packaging used in more, a kind of small fresh, literature and art feeling.

Watercolor painting in fact gives the feeling of almost, but the watercolor and the general impression of different illustrations, compared to more artistic temperament.

The performance of these two methods of operation is generally: first in the paper on the sketch good color, and then scan to the computer with the software processing (directly with the hand-painted board in the computer painting to save this step), and finally with In the packaging layout; although more time-consuming, but the design of the packaging is generally very beautiful, but also better reflect the designer’s intentions, I think every graphic designer should try it.

Illustration and watercolor packaging design Illustration and watercolor packaging design

Five:Oil painting as a form of packaging design

Oil painting has a noble temperament, you can make your product look more valuable, so suitable for those in the high-end consumer groups of products, not recommended for low-end products and low-end market. Method of operation can ask some commercial oil painting studio painting oil painting, the request is not very high can also buy material online.

Oil painting as a packaging design expression

Six:Ink painting, brushwork as a packaging design form

Chinese painting, ink painting, fine strokes are very Chinese characteristics of the performance techniques, Chinese painting and ink more atmosphere, fine strokes, many customers like the design of these Chinese style, these styles can make the product looks more cultural heritage , But the operation is not in place is easy to give a vulgar feeling, we can properly add some fashion elements, the use of relatively new layout, you can achieve both Chinese characteristics, but also the effect of international fashion, these performance techniques Suitable for tea, health products, native products of the packaging design.

Ink painting, brushwork as a packaging design form Ink painting, brushwork as a packaging design form Ink painting, brushwork as a packaging design form

Seven:Line drawing, point as the packaging design form

With the lines or points to paint the design elements of the packaging is also a very popular expression of the element, in fact, is a hand-painted, can be divided into dotted line and hand-painted line. Suitable for the packaging of young products, more fashionable.

The use of this performance techniques should pay attention to keep the background clean and tidy, points and lines to have a certain sense of rhythm , do not let people feel a dense intensive phobia, the details to be done good.

Line drawing, point as the packaging design form Line drawing, point as the packaging design form

Eight:Color block as a packaging design form

This form of expression is not the actual sense of the design material, the designer through their correct products, brand understanding, with the color of the product packaging layout and packaging design, the form is characterized by: fashion, young, personality, Recognition is strong.

In the cosmetics packaging, skin care products packaging and pharmaceutical packaging more common, but can accept this form of customers is not much. The form of operation is relatively simple, but the designer’s layout and color matching ability is very high.

Color block as a packaging design form