Packaging design for the product has been the importance of can not be ignored, like a person’s appearance, very beautiful, and have characteristics, then it is easy to be remembered, giving a good first impression. Excellent packaging design a lot, they come from different products, different forms of expression, different countries and regions, but the ever-changing, we will introduce you to a few common packaging design methods:
Color block is very popular a few years ago, that is, with the color or picture to the layout is divided into two or more of the surface, the general situation is part of the color block used to display pictures (main visual part), the other color used to arrange Product information such as the composition of the slogan form is: fashion fashion the most fashionable.
Two:Independent main body
This design is the most common form, the designer according to the characteristics of the product and other characteristics to create a visual graphics, and then use it as the main packaging, we often put it centered, but many times will be offset. This composition is easier to create visual impact, simple and clear, and easy to extend and spread, such as the following works:
Third：Pattern on packaging part style
Partial is to hide the main part of the graphics, only show the local part of the graphics, because many of the local graphics better than the overall look. It seems like some people look like a general, but perhaps a local look is still good, such as ears ah, eyebrows ah, that these people can self-timer when these details can be more magnified processing, and this composition makes people Very imaginative space.
Four：Elements surround the main pattern
Surrounded by the designer refers to the packaging in order to highlight the main text on the packaging, with a number of elements of the picture to surround them, this approach can make the product name or logo is very prominent, a bit like martial arts in the main man surrounded by the feeling of the enemy, Around the elements of the general pattern, literary fresh Fan full.
Five:Elements as background display
That is, the elements of the shading designed to background, covered with the entire design layout, as the background display, a lot of female products, packaging and chocolate packaging like this design form, very beautiful, As shown below:
Six:Pure text packaging design
That is, there is no picture picture elements, the design of all the contents of the brand LOGO, product name, selling point or small icon composition, this design in the skin care, cosmetics industry, more applications, since there is no graphics, that this design is the main test is Designers of the text layout skill, many designers like this simple, high-cold design. example:
Seven： Logo as the main structure of the packaging design
That is, the brand LOGO as the main visual core of the screen, which is a lot of gift packaging and well-known brand approach, the need is simple, the atmosphere, highlight the effect of brand LOGO, plus point technology to meet customers on the LOGO is a fantasy. As shown below:
Eight：Picture and text combination packaging design
This kind of composition is more flexible, the main vision is not an independent theme, but there are some scattered elements, text information according to the picture elements and the overall picture of the arrangement, and ultimately achieve a unified effect of this form is very test Designer design skill. example:
Nine:Logo as the main picture of packaging design
Because the logo comes with retro, noble attributes, so get a lot of designers and customers of the favor, the logo that the main visual design of the image into a similar badge graphics. Many imported products like to use this form of packaging.
Ten:Packaging with clear window packaging design
That is, some brands in order to allow consumers to see the product in the box, the packaging will have a part of the hollow, and then sealed with a transparent PVC, and packaging pictures and text information in the rest of the place where there is no hollow out, This form, the hollow part of the packaging is the main body, so the packaging of internal products, hollow shape is beautiful is very important, daily products with this form more. Figure: