When you start preparing to sell your product, it’s hard to understand how important the role of packaging is in marketing and sales, but that’s a basic step to great marketing.Because customized product packaging is the carrier of your product and brand promotion, but also directly related to the product, you must have a good grasp of it.
The following factors that you must consider when customizing your product packaging. You need to know enough to start customizing. You must take it seriously.
Just think about potato chips and eggs,Belongs to fragile products, how to ensure that in the course of sale and transport intact. You need to have the ability to transfer an item from point A to point B. Custom packaging based on the product makes this possible take place. Or even if your product is not fragile, consumers will never buy it in the face of unpackaged, because the package is the product’s appearance and instructions.Custom product packaging, play the most basic role of protection and explanation.
In lots of cases, there would be no product without the package.Whether using tube packaging or using square boxes packaging, the package plays an important role in sales.
Ask yourself these concerns: Is your invention going to require a package ,What kind of packaging design has become part of the successful sales? Or will the packaging be more of a protective gadget to communicate the product?
Whatever the answer may be, it’s time to begin considering how the packaging is going to impact both shipping and merchandising.
Whether it is custom cosmetics, food, electronic products and other packaging, can not be detached is how to reduce the cost of custom packaging.But I think it is not the key, the key is what kind of packaging can increase the added value of products, to obtain more profits.In other words, custom packaging as long as it can create greater benefits, each additional 10% of the custom costs, but bring more than 30% interest, these are very worthwhile.
Let’s talk potato chips again. 90% of potato chips are packed in the form of tube boxes, the cost is relatively high, but it is a must. Because cylinder packs are most effective at protecting potato chips, the increase in packaging costs is much less than the increase in profit.More importantly, it is intolerable that no consumer will buy a bunch of shredded products.By comparison, big brands of chips than the average brand of potato chips more expensive,get more profit.Customized product packaging with logo is the only way for consumers to differentiate brands and the only way for brands to achieve high profits. It shows the importance of customized product packaging
Not only does it take a lot of effort in packaging design to make the appearance of the product presented perfect, but it is also important to consider the effects of the material used.The choice of packaging materials and the actual situation must want to combine the product from the transport, weight, features as a measure of the standard.
The typical consumer invests just 2.6 second making a decision whether to pick up your product or not. Outstanding product packaging, will allow consumers to buy your brand name from a wide range of similar products as they walk past the goods display stand, rather than the rest
And that’s just the start. Who is going to purchase your item? Do you understand? Are you mindful of exactly what language, colors, style and product packaging materials that interest your target group? This can make or break whether your item offers or not. Ask yourself who do I desire to purchase my product and what product packaging characteristics will attract them?
I understand you have this exotic design idea on your head that’s just going to WOW them at retail. The reality is that in numerous cases you will use the new packaging as a starting point to improve sales that you can choose personalize package. As you get more orders or have the ability to purchase in bigger quantities you can update your more kinds of packaging styles.
There are external factors that can considerably alter what the consumer demands or desires in their item packaging. I am aiming to mention a few of the realities you will have to understand and consider in item packaging.