Not long ago, corrugated cardboard was a staple in the business-friendly packaging lineup. After a difficult decade, corrugated board is back on the front of the stage, meeting the increased demands of e-commerce.
Packaging and corrugated cardboard, a common future to imagine
Foomoo packaging often emphasizes the importance of packaging in strengthening and developing e-commerce. A recent interview with multiple e-commerce merchants confirms this trend. The e-commerce represents more than 70% of the players in the sector and therefore remains representative of the expectations of companies on the one hand and consumers on the other.
After a decade of near-stagnation (annual growth during the period oscillated between +0.5 and -0.5%), the corrugated cardboard market picked up again in 2016, an increase confirmed by the results of the first half of 2017 ( + 2%). And if corrugated cardboard remains the traditional material of packaging par excellence, it also appears to be a response to new trends in an increasingly demanding market.
E-commerce and logistics, the two supports of the revival of corrugated cardboard
Because of the explosion of digital activity explains, in part, the return to grace of this material in modern packaging. In 2016, e-commerce saw its turnover increase by 14.6%. These are more than 460 million packages, which had to be packaged and shipped to their recipients. Although e-commerce represents, to date, only 4% of the corrugated cardboard market in developed countries, its incessant development explains that corrugated cardboard is again at the heart of logisticians’ thinking.
To cope with the growing number of packages to be shipped, it is necessary to propose packaging, which adapts to the content. These adjustable packaging must also show increased resistance, to support all the handling generated by the logistics of e-commerce.
Corrugated cardboard, undeniable assets to develop the packaging of tomorrow
Finally, e-commerce also seeks to satisfy the most recurrent consumer requirements, namely traceability (knowing, at any time, where the parcel is placed) and security (avoiding the theft of parcels but also the deterioration of these latter). Whether it is new technologies of printed electronics or RFID chips, corrugated board represents the material, perfectly supporting these different constraints. Its use in the e-commerce packaging of tomorrow seems to increase.
It is therefore by discovering the virtues of traditional packaging cardboard that e-commerce intends to provide adapted and effective responses to these issues of packaging and logistics.