The creative packaging design can be embodied in the structure, and can also be reflected in the graphic design. The purpose is to attract consumers to focus on the packaging, thus focusing on products and brands.Creative structure packaging design, can giving people more visual sense of surprise, presenting a visual feast, so that people will be impressing.But from the point of view of interaction with consumers, the packaging of creative structure is more capable of driving consumers to participate in it, to have fun and to achieve a better marketing experience.
We often meet shy people, but shy package, have you met?This skin care product packaging, the color is almost as young as newborn baby’s skin, and soft and curved features are more easily reminiscent of human curvaceous.Consumers touch the package, feeling like touching the baby’s soft skin. It feels wonderful.Through this kind of interaction, clever to say the product is gentle and without irritant.
How to reflect the practical of packing?Have you ever think about if shopping bags have other USES?The designer hangs the custom hangers upside down on the shopping bag, as part of the shopping bag, and you can take it down and use it when you get home.Of course, this hanger is with brand information, and it also makes good product and brand publicity while convenient for consumers.
There are other design methods for the shopping bags.We can see that this shopping bag can be “moved” and can be used as “fitness” shopping.When no one mentioned her, she jumped down and jumped rope.This shopping bag design, people are alive, interactivity is very strong.And on the way home from the consumer’s shopping bag, we got a lot of attention, so we gave the brand a free mobile advertising campaign.
Few designers start with packaging structure to design novel product packaging.But once the unique structure is designed and the packaging that is highly relevant to the product, it will be a huge hit.Interactive very strong structural design, everyone will help brand publicity, can achieve overnight success.